"Communication In Sport Management

This book presents cutting‑edge perspectives on Communication in Sport Management a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world this book explores seven key themes in sport communication: engagement technology branding publicity finance health and crisis communication. Drawing on multi‑disciplinary perspectives including communication and media studies management finance and sociology this book examines cutting‑edge topics such as digital sport fandom online abuse communication in esports developing athlete brands and managing scandal. Offering an important snapshot of the state of the art in sport communication this book is fascinating reading for any advanced student researcher policy maker or practitioner working in sport business and management sport media digital media public relations or broadcasting.