Digital Marketing Outreach The Future Of Marketing Practices | Asian Studies

This book studies the use of digital marketing across the economic social and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach sales and social media engagement. The volume analyses various themes including viral marketing influencer marketing webrooming behaviour online impulse buying telemedicine social media advertising and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour reflect on future challenges within the field and highlight areas of growth. An important contribution to the study of new and emerging marketing practices the book will be indispensable for students researchers and teachers of communication marketing brand management social media marketing advertising e-business digital humanities and consumer behaviour. |Digital Marketing Outreach The Future of Marketing Practices | Asian Studies