Media Management Matters Challenges And Opportunities For Bridging Theory And Practice | Communication Studies

This edited volume explores media management as engaged scholarship building a bridge between theory and practice and discussing research collaboration between academia policymakers and the media industry. In addition to advancing the scholarly discipline it also questions investigates and discusses the practical value of the research undertaken showing how media management research can provide actionable practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation business models in news and digital journalism media entrepreneurship and start-ups ad-blocking location-based services audiovisual consumption preferences the sustainability of small television markets co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches such as action research and ethnography Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put this book aims to demonstrate why media management matters. Featuring an international roster of contributors this collection is essential reading for scholars and practitioners of media management business and policy. |Media Management Matters Challenges and Opportunities for Bridging Theory and Practice | Communication Studies