Low-Cost Low-Tech Innovation New Product Development In The Food Industry | Business

Like much of SMEs research innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises which continue to attract both academic and popular interest oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation which is simple and economical yet elegant and successful. Using careful data collection and rigorous statistical testing the analysis and findings in this book address a wide spectrum of interests: academics in business schools policy makers in governments and executives and entrepreneurs in food and other low-technology sectors. |Low-Cost Low-Tech Innovation New Product Development in the Food Industry | Business