Springer Nature
Measuring Electronic Word-Of-Mouth Effectiveness
Miglior prezzo disponibile
39,99$
Springer Nature · Spedizione gratuita
VISAPayPal
Prezzi aggiornati
Specifiche
MarcaSpringer Nature
CondizioneNuovo
Descrizione
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Storico prezzi
Ricevi una notifica se il prezzo scende
Ti invieremo un'email quando il prezzo di questo prodotto diminuirà.
- Aggiornamenti dei prezzi in tempo reale
- Oltre 50 negozi monitorati
- Avvisi gratuiti di calo prezzo
- Solo negozi verificati
Avvisami quando il prezzo scende sotto: 39,99$
Prodotti simili
Una selezione di prodotti che potrebbero interessarti. Guarda tutti
Measuring Electronic Word-Of-Mouth Effectiveness
54,99$
Electronic Word Of Mouth (Ewom) In The Marketing Context
44,99$
Measuring The Effectiveness Of Real Estate Regulation
99,00$
Measuring The Effectiveness Of Regional Governing Systems
109,99$
Informationssuche Und Online Word-Of-Mouth
79,99$
"Word Of Mouth And Social Media
47,99$
Managing Negative Word-Of-Mouth On Social Media Platforms
39,99$
Oscar Buzz And The Influence Of Word Of Mouth On Movie Success
59,99$