Teaching Inclusive Public Relations A Creative Pedagogical Approach

This volume offers a critical and applied reflection on the space for creativity art and equity in Inclusive Public Relations (IPR) teaching arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world. It is based on empirical evidence collected from various Portuguese higher education institutions and a robust theoretical framework that integrates critical dialogical and intersectional perspectives to present an innovative pedagogical model that combines academic and scientific rigor community involvement and social responsibility. By articulating theory methodology and practice the book offers an original contribution to the renewal of Public Relations (PR) pedagogies with a focus on IPR demonstrating that inclusion when sustained by creativity art and equity is an essential vector of innovation institutional reputation and social transformation. By embedding these values into PR curricula and pedagogy we can ensure that future PR professionals are not only skilled communicators but also advocates for social justice diversity and creative innovation. The book concludes with ten lessons for teaching inclusive PR combining theory and practice for real-world application. This unique book will be a valuable resource for academics across public relations and communication studies. |Teaching Inclusive Public Relations A Creative Pedagogical Approach