Springer Nature
Consumer Responses To Corporate Responsibility And Branding-image

Consumer Responses To Corporate Responsibility And Branding

Leggi la descrizione completa
Miglior prezzo disponibile
62,30$
Springer Nature · Spedizione gratuita
Vedi Offerta
Prezzi aggiornati
Specifiche
MarcaSpringer Nature
CondizioneNuovo
Descrizione
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.

Storico prezzi

Ricevi una notifica se il prezzo scende

Ti invieremo un'email quando il prezzo di questo prodotto diminuirà.

  • Aggiornamenti dei prezzi in tempo reale
  • Oltre 50 negozi monitorati
  • Avvisi gratuiti di calo prezzo
  • Solo negozi verificati

Avvisami quando il prezzo scende sotto: 62,30$

Ho letto e accettato i informativa sulla privacy.

Prodotti simili

Una selezione di prodotti che potrebbero interessarti. Guarda tutti

Consumer Responses To Corporate Responsibility And Branding 83,99$ Corporate Responses To Financial Crime 54,99$ Corporate Social Responsibility And Corporate Change 139,99$ Corporate Social Responsibility And Corporate Governance 109,99$ Fashion Branding And Consumer Behaviors 89,00$ Values And Corporate Responsibility 139,00$ A Guide To Sustainable Corporate Responsibility 59,99$ Governments And Corporate Social Responsibility 54,99$