"Quantitative Methods Of Research In Digital Landscape

Quantitative Methods of Research in Digital Landscape equips social science and management researchers to design run and interpret statistical analyses for today’s data-rich research environment from core descriptive statistics and hypothesis tests through to regression modeling and factor analysis with a clear focus on transparency and responsible inference. Written for Ph D and Master’s students advanced undergraduates early-career researchers and practitioners who work with social data in fields such as sociology management communication education public policy and media studies it supports methods training and applied research projects in the digital age.