Springer Nature
Drivers Of User Engagement In Influencer Branding
Miglior prezzo disponibile
109,99$
Springer Nature · Spedizione gratuita
VISAPayPal
Prezzi aggiornati
Specifiche
MarcaSpringer Nature
CondizioneNuovo
Descrizione
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding â both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.
Storico prezzi
Ricevi una notifica se il prezzo scende
Ti invieremo un'email quando il prezzo di questo prodotto diminuirà.
- Aggiornamenti dei prezzi in tempo reale
- Oltre 50 negozi monitorati
- Avvisi gratuiti di calo prezzo
- Solo negozi verificati
Avvisami quando il prezzo scende sotto: 109,99$
Prodotti simili
Una selezione di prodotti che potrebbero interessarti. Guarda tutti
Drivers Of User Engagement In Influencer Branding
84,99$
The Role Of Origin Of Fame In Influencer Branding
39,99$
Influencer Branding In Der Versicherungswirtschaft
79,99$
"Engagement With Culture In Transformative Times Mapping The Societal Drivers And Impacts Of Cultural Understandings Practices Perceptions | Sociology
53,59$
Drivers Of Climate Change In Urban India
84,99$
User Localization Strategies In The Face Of Technological Breakdown
54,99$
New Drivers Of Performance In A Changing World
109,99$
User Experience Design In The Era Of Automated Driving
249,99$