Global Strategies In Retailing Asian And European Experiences | Business

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches to varying degrees of success and are no longer simply multi-national but are also multi-continental. Consequently existing concepts and theories of international business fit uneasily in explanations of international retailing so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers by international scholars from Japan the UK and Sweden Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular the emergence of a Global Portfolio Strategy. As such this book will be important reading for all international business and retailing students and academics researching in these areas. |Global Strategies in Retailing Asian and European Experiences | Business