"Entrepreneurship And Sustainable Business Development

This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growtheconomies in the digital age focusing on the integration of entrepreneurship and sustainability offering aproactive approach to addressing global challenges creating value for society and ensuring the long-termviability of businesses. The authors contend that entrepreneurs who embrace sustainability contribute to amore resilient and responsible economic landscape. With this in mind the book focuses on sustainabledevelopment in marketing finance human resource management operations family business and othercross-functional areas for business excellence. Each chapter delves into distinct dimensions of thistransformative journey shedding light on the innovation entrepreneurship emerging ecosystem andethical considerations that accompany the widespread insights on sustainable business development. |Entrepreneurship and Sustainable Business Development