21St Century Airlines Connecting The Dots | Business

In 21st Century Airlines: Connecting the Dots Nawal Taneja addresses the challenges and opportunities facing the airline industry as it tries to innovate and create products and services that are radically different by ‘connecting the dots’ at four key levels: recognizing the implications of global events improving cross-functional collaboration within the organization working more closely with the travel chain and providing much higher engagements with connectors within the social networks. The book synthesizes insights gained from the experience of non-traditional businesses such as Uber that have no physical assets and that focus on scalability through platforms as well as traditional businesses such as Mercedes-Benz that are transitioning from operators of physical assets to adapt to the on-demand and sharing economies. These insights show pragmatically that digitizing airline businesses would require digital mind-sets digital technologies digital strategies and digital workplaces to explore new frontiers in value for both customers and airlines. Moreover forward-thinking airlines need to consider working with bimodal organizational structures in which one group optimizes current business models (network fleet and schedule planning as well as revenue management) while a second group explores innovative ways to add digital features to physical products to provide a consistent experience throughout the journey. The book is written for all senior-level practitioners of airlines and related businesses worldwide as well as senior-level government policymakers. |21st Century Airlines Connecting the Dots | Business